Streaming Wars

As Spotify and Netflix reach a saturation point in North American market, they are turning to podcast industry to win against there competition and to keep growing their paid subscribers.

• In 2020, Spotify signed a multi-year deal with Joe Rogan (most popular podcaster) for $100 million.
• Netflix hired former Apple executive N’Jeri Eaton, who will now lead Podcasting Operations at the company.
• Amazon bought Wondery, which is among the largest podcast publishers in the U.S.
• Apple introduced subscriptions this year, in there podcast app.