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Why Podcast Are So Powerful?

medium.com

Power Of Sound

Audio only experience eliminates a lot of the noise, both internal and external.

  • Sound alone is responsible for most of the information delivered via video. Music is a very powerful tool for entertainment and to increase one’s attention just like coffee.
  • Anothe...

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As Spotify and Netflix reach a saturation point in North American market, they are turning to podcast industry to win against there competition and to keep growing their paid subscribers.

  • In 2020, Spotify signed a multi-year deal with Joe Rogan (most popular podcaster) for $100 million...

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YouTube is for videos and podcast is audio only. You can’t play really a YouTube video on your mobile phone with the screen off nor have the same controls in the lockscreen as you have for podcasts. 

Most of the documentary or educational style videos are better to be listened to au...

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Creating a long video is way harder than creating an audio only experience.

At the same time it is easy for the audience to consume compared to a video.

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