Why Podcast Are So Powerful? - Deepstash
Why Podcast Are So Powerful?

Why Podcast Are So Powerful?

Curated from: medium.com

Ideas, facts & insights covering these topics:

4 ideas

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Power Of Sound

Power Of Sound

Audio only experience eliminates a lot of the noise, both internal and external.

  • Sound alone is responsible for most of the information delivered via video. Music is a very powerful tool for entertainment and to increase oneโ€™s attention just like coffee.
  • Another benefit of sound is that you can do something else physically at the same time as listening. But that task needs to be mundane, like exercise, walking, cleaning something, driving etc.

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157 reads

Streaming Wars

Streaming Wars

As Spotify and Netflix reach a saturation point in North American market, they are turning to podcast industry to win against there competition and to keep growing their paid subscribers.

  • In 2020, Spotify signed a multi-year deal with Joe Rogan (most popular podcaster) for $100 million.
  • Netflix hired former Apple executive Nโ€™Jeri Eaton, who will now lead Podcasting Operations at the company.
  • Amazon bought Wondery, which is among the largest podcast publishers in the U.S.
  • Apple introduced subscriptions this year, in there podcast app.

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Better than YouTube

YouTube is for videos and podcast is audio only. You canโ€™t play really a YouTube video on your mobile phone with the screen off nor have the same controls in the lockscreen as you have for podcasts.ย 

Most of the documentary or educational style videos are better to be listened to audio only; because it is vey hard to put visual material for the full length of the video that supplements the audio. Most of the time the video becomes a distraction and gets in the way of the message being delivered.

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204 reads

Easy For Content Creators

Creating a long video is way harder than creating an audio only experience.

At the same time it is easy for the audience to consume compared to a video.

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123 reads

IDEAS CURATED BY

erinsteve

Microbiologist

Erin Stevens's ideas are part of this journey:

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