Create a brand identity prism: how consumers see your brand
- Physique: the tactile physical characteristics or iconography of your brand.
- Personality: the character (or persona) of your brand as expressed through style, color, design, tone of voice, language, and mannerisms.
- Culture: the beliefs and value systems that imbue the whole of an organization.
- Relationship: the connection established between a brand and its customers a
- Reflection: the person most likely to purchase your products.
- Self-image: how customers want to see themselves.
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