Let’s Talk About Brand Positioning and Purpose - Deepstash
Let’s Talk About Brand Positioning and Purpose

Let’s Talk About Brand Positioning and Purpose

Curated from: medium.com

Ideas, facts & insights covering these topics:

5 ideas

·

773 reads

13

1

Explore the World's Best Ideas

Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.

Think like your customer

Think like your customer

Brand positioning is defined as the territory you occupy in your customers’ minds relative to your competitors and whether those customers believe you’re the best option to meet their needs.

Effective brand positioning relies on competitive research and analysis, consumer insights, and an honest evaluation of where your business stands and fits in the marketplace. Your customers are at the center of the process.

43

293 reads

Brand positioning

Brand positioning is product-agnostic. It aims to occupy a higher, conceptual place in the minds and eyes of customers. Brand position is about trying to establish a relationship based on shared or aspired values, belief systems, and business practices.

  • When customers think of the brand, what words come to mind?
  • How does the brand make them feel? What emotions do they associate with it?

41

133 reads

Create a brand identity prism: how consumers see your brand

Create a brand identity prism: how consumers see your brand

  1. Physique: the tactile physical characteristics or iconography of your brand. 
  2. Personality: the character (or persona) of your brand as expressed through style, color, design, tone of voice, language, and mannerisms.
  3. Culture: the beliefs and value systems that imbue the whole of an organization. 
  4. Relationship: the connection established between a brand and its customers a
  5. Reflection: the person most likely to purchase your products.
  6. Self-image: how customers want to see themselves.

47

114 reads

Design a brand positioning map

The brand positioning map (or perception map) is a visual representation of a brand’s strengths and weaknesses in relation to the competition, based on consumer perception.

While positioning maps are a powerful tool, they don’t account for business objectives and financial results.

36

118 reads

A few examples of potent proof points

  • Backed by science: Trials and studies support your claims. It goes without saying that the more unbiased and independent the research is, the better.
  • Reviews and testimonials: Nothing is more powerful than other people, who laid down their hard-earned cash for your product, validating the efficacy of your brand. 
  • Category longevity or expertise: Sustainability, viability, and expertise can be proof points in and of themselves.
  • Awards, accreditations, seals of trust/excellence: People love awards and seals.

38

115 reads

IDEAS CURATED BY

janekin

Clothing/textile technologist

Jane King's ideas are part of this journey:

The Podcasting Ecosystem

Learn more about marketingandsales with this collection

The importance of networking in podcasting

How to grow your podcast audience

How to monetize your podcast

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates