A few examples of potent proof points
- Backed by science: Trials and studies support your claims. It goes without saying that the more unbiased and independent the research is, the better.
- Reviews and testimonials: Nothing is more powerful than other people, who laid down their hard-earned cash for your product, validating the efficacy of your brand.
- Category longevity or expertise: Sustainability, viability, and expertise can be proof points in and of themselves.
- Awards, accreditations, seals of trust/excellence: People love awards and seals.
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