The Prestige (2006)

• Start by explaining the concept of reflective practice.
• Explain the benefits of reflective practice.
• Explain how to engage in reflective practice.

Once you've done this, create an environment conducive to reflective practice while keeping in ...

In the long run, every market becomes a two-horse race.

A new category may have many rungs in the beginning. But, over time, the ladder has only two.

When you have a long view of marketing, the battle is often the struggle between two major players - the reliable br...

This approach is really similar to the Link Method. While you create a bunch of different images between each two items using the Link Method, you combine everything into one big picture with the Story Method. This technique helps you memorize the sequence of the images and hence the order of ...