Limiting Beliefs And Confirmation Bias

Our limiting beliefs sit in our subconscious mind and thus stunt us from seeing—or believing in—possibility. And because of our mind’s confirmation bias (the tendency to interpret new evidence as confirmation of one's existing beliefs or theories), we are prone to believe what we want to believe. 

In essence, that’s exactly why you think you’re terrible with money or why you think you’re unworthy of true love—because you unconsciously look for reasons to affirm such beliefs.