Gossip and Behavioral Changes
Gossip allows us to have all sorts of information about other people and with this bears the knowledge that hearing about it gives us a sudden jolt.
Negative gossip, according to research, made the listeners feel superior to the person being gossiped about. It gives them a self-esteem boost but it also makes the listeners feel more vulnerable to similar treatments. Meanwhile, listening to flattering gossip gives listeners ideas on how to improve themselves to become more like the person being gossiped about.
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