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1. Know your opponent
In any negotiation you must know what are the conditions of the other party to get the most out of it. You have to know if your opponent is strong or weak.
Never underestimate your opponent. Never.
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2. Know yourself
You have to know your strengths and weaknesses, your position, what you really want.
It's about knowing who we are, what do you really bring to the table? What do you bring to the table that the other doesn't have?
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9. Establish relationships
Establishing relationships is one of the most important goals in any negotiation.
Negotiations are not just about the actual business, it is more important to establish a relationship than to make a deal.
If you give ...
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6. Take your time
In negotiations, the tortoise wins.
Never let the rush to close the deal lead you to make the first offer. It is always better to let them make the first offer.
- Because the first offer is just that, it is a starting point. It is rarely the end.
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5. Deal with the decision-maker
Always try to negotiate from the beginning with the final decision-maker so that you can't come to the meeting fresh and say you would never have agreed to it.
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"Always leave money on the table. Building a relationship is more important than doing business."
JORGE PERÉZ
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The 10 principles of negotiation
Every business is unique and the objective changes every time. There is no such thing as a single winning hand that beats all others. A win-win is needed here.
- Know your opponent
- Know yourself
- Know the goal
- Be 100 percent prepared
- Deal w...
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10. Integrity, no matter what
Whatever happens, always maintain your integrity.
Once your reputation is tarnished, when people realize that you are willing to negotiate the shortest and easiest route, others will lose respect for you and that will greatly reduce your gr...
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4. Be 100 percent prepared
Do the research before you go to the first meeting.
How someone has handled their business in the past is a very good indicator of how they will handle this one.
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7. What can go wrong, will go wrong
Murphy's Law: what can go wrong from the moment the negotiation was made, will go wrong, unless things secure.
We have to expect the unexpected. You always have to think about what can go wrong, will go wrong. However, you can limit the number of unexpected events if you do...
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8. Be agile and creative
Negotiations evolve. They are not static. Circumstances change.
We must not close ourselves off. You have to know how to listen to detect the small signs and take advantage of them.
Be open to the possibility of changing the original plan if that is w...
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3. Know the goal
Negotiations should always start with an understanding of where you want to go.
Note: when entering into a negotiation, the exit strategy has to be part of the end goal.
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