— Scott Belsky, Chief Product Officer
Simplicity is everything when it comes to great UX. As Albert Einstein famously said, “Any darn fool can make something complex; it takes a genius to make something simple.” The user experience of any product should be as straightforward as possible; as soon as the user lands on a website or opens an app, they should be able to navigate from A to B without even thinking about it. Great UX design is about simplifying the user journey — and this means getting rid of all and any elements that aren’t absolutely necessary.
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