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Using the term User Experience (UX) and User Interface (UI) interchangeably is a common mistake. However, it’s important to distinguish the two. It might be a surprise to some but UI is actually a part of UX.
Basically, User Experience design focuses on functionality, usability, simplicity and clarity of the product/service. In short, if users are able to solve a particular problem within the design and how easy/hard it is. User Interface, on the other hand, is about the visual experience of the product/service. It focuses on the look and feel of the product/service.
Technical issues are the number one reason why apps get deleted, so make sure you understand customer experience (CX) through all phases of the product life cycle. CX is the sum of the user’s interaction with the app or product, starting at the consideration stage and moving through support, upgrades, and eventual replacement or removal from use. Think about the interactions with your customer during each of these phases—before, during, and after they use your products.
UX design is crucial to just about everything. It renders the latest technology accessible to the masses, makes our favourite apps and websites a pleasure to use, and determines which brands and products we return to over and over again. To put it simply, design matters.
UX designers can make a huge difference to the world in which we live — not only through designing great user experiences, but by spreading the word about the immense value of good design.
So what is UX design all about? Let our all-time favourite UX design quotes enlighten and inspire you!
When you invoke time in the mes- sage, you make more of a personal connection than when you invoce money.
The researchers concluded that people are more willing to buy, spend more money, and like their purchases better if there’s a personal connection.
In most cases, that personal connection is triggered by references to time instead of money. The idea is that mentioning time highlights your experience with the product, and this thinking about the experience makes the personal connection.
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