— John Maeda, Designer and Technologist
Design is the glue that holds everything together, and much like baking a cake, good UX relies on a combination of ingredients. What does this mean in real-world terms? Design needs to be present from day one of a project; it can’t be merely an afterthought. As we’ve already seen, design-led thinking is a huge business advantage, so it needs to be applied at strategic level — not just viewed as mere decoration.
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