14. “Every great design begins with an even better story.” - Deepstash
14. “Every great design begins with an even better story.”

14. “Every great design begins with an even better story.”

— Lorinda Mamo, Designer / Creative Director

Creating great user experiences is all about telling a story and bringing things to life. Building a detailed narrative around your user helps you to walk in their shoes and understand where they’re coming from. As Justin Daab explains , stories document emotional expectations at each stage of the user journey, help to create a visual roadmap, and finally, help to expose plot holes (i.e. potential design flaws).

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alexandra_tud

Front End Developer & UI/UX Designer ✨

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