Whom to Explain?

The audience for the explanation or whom to explain should be the first question to answer. Understanding the motivation of the audience, what action or decision the audience is planning to make, their mathematical or technical knowledge and expertise are all important aspects that should be considered during the formulation of the explanation. Based on our experience we propose four main categories of audience:

1. End users
2. Business sponsors
3. Data Scientists
4. Regulators

This list of four types is by no means exhaustive, but it does capture some of the key differences between different groups.