Bottom-up growth is not enough

If you have a great product, it will grow organically inside the company. User #1 will tell a colleague, then they will invite more colleagues, and soon your product will spread throughout the organization.

It’s great to have this network effect inside an organization, but organic user growth is not a land and expand strategy. It’s a by-product of product-led growth. It’s bottom-up growth, and it’s great.

But it’s not enough.