Land and Expand KPIs

Land and expand is a long-term strategy that requires patience and resources. As such, you should assign it KPIs so you can track and monitor its impact.

KPIs can include:

• MRR (Monthly Recurring Revenue)
• ARPU (Avg Revenue Per Unit) from key organizations
• LTV (Lifetime Value) from organizations
• Customer and revenue retention
• Adoption rate inside organizations (as a direct result of customer development)