Ideas from books, articles & podcasts.
Dynamic keyword insertion is a paid ad feature that uses machine learning or AI to customize online ads to match users’ search queries.
KI works by using machine learning or AI to insert terms that match users’ search queries to deliver more relevant ads. This allows businesses to deliver highly relevant ads without spending hours creating different ads for each possible search query.
Dynamic ads can change nearly every aspect of your ads, including the main keyword, images, CTA button, and even the landing page users are sent to.
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