"We don't make mistakes, we just have happy accidents."
This was, and is, oh so true. A marketer may try their best, analyze every little detail, and create the best content the world has ever seen, and their results may still not be what they were aiming for. This is especially true when it comes to content marketing.
Everything in content marketing – and marketing in general – is trial and error. However, this doesn’t mean that you’re allowed to leave things to chance. This is where proper tools and techniques can be very handy.
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4 Content Marketing Lessons Bob Ross' "Happy Little Trees" Can Teach You - Paper.li blog
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