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The Joy of Trial, Error, and Proper Tools
"We don't make mistakes, we just have happy accidents."
This was, and is, oh so true. A marketer may try their best, analyze every little detail, and create the best content the world has ever seen, and their results may still not be what they were aiming for. This is especially true when it comes to content marketing.
Everything in content marketing – and marketing in general – is trial and error. However, this doesn’t mean that you’re allowed to leave things to chance. This is where proper tools and techniques can be very handy.
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The Happy Little USP
One of the most characteristic things about Bob Ross’ show – and one that has stuck with me to this day – is how happy and soothing it was. From the way he presented his ideas to the painting itself, Bob Ross seemed to have a way to urge his audience to aim for happiness.
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4 Content Marketing Lessons Bob Ross’ “Happy Little Trees” Can Teach You
Bob Ross was a legend in his own right. Authentic as could be, his show was less about talking and more about finding happiness in the little things.
If you think of that statement as the main purpose that your content needs to fulfill, you will understand that content marketing is not abou...
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Consistent Efforts Create Masterpieces
Bob Ross’ efforts were consistent, to the point where all viewers can recognize one of his paintings in this day and age. As marketers, this is the type of consistency we need in our lives.
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Keep the Audience Satisfied
- Create content that will clearly communicate your brand’s values and style - verbally and visually.
- Be innovative, create content that will engage, and make infographics that will portray exactly what your brand is about.
- Think like the audience. Imagine that you have no idea...
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CURATED FROM
4 Content Marketing Lessons Bob Ross' "Happy Little Trees" Can Teach You - Paper.li blog
blog.paper.li
5 ideas
·269 reads
IDEAS CURATED BY
Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
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Other curated ideas on this topic:
Re-learning the Toddler's version of trial and error
Toddlers constantly try new things, unconcerned with failure. When they learn to walk, they don't think about how dumb they might look if they fall and the parents wouldn't punish them if they waren't successful either. The focus is always on the end goal, and the wins are always celebrated.
The Law of Duality
In the long run, every market becomes a two-horse race.
A new category may have many rungs in the beginning. But, over time, the ladder has only two.
When you have a long view of marketing, the battle is often the struggle between two major players - the reliable br...
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