4 Content Marketing Lessons Bob Ross' "Happy Little Trees" Can Teach You - Paper.li blog
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Bob Ross was a legend in his own right. Authentic as could be, his show was less about talking and more about finding happiness in the little things.
If you think of that statement as the main purpose that your content needs to fulfill, you will understand that content marketing is not about fancy tools but about little details that make a huge difference.
Bob Ross’ efforts were consistent, to the point where all viewers can recognize one of his paintings in this day and age. As marketers, this is the type of consistency we need in our lives.
One of the most characteristic things about Bob Ross’ show – and one that has stuck with me to this day – is how happy and soothing it was. From the way he presented his ideas to the painting itself, Bob Ross seemed to have a way to urge his audience to aim for happiness.
"We don't make mistakes, we just have happy accidents."
This was, and is, oh so true. A marketer may try their best, analyze every little detail, and create the best content the world has ever seen, and their results may still not be what they were aiming for. This is especially true when it comes to content marketing.
Everything in content marketing – and marketing in general – is trial and error. However, this doesn’t mean that you’re allowed to leave things to chance. This is where proper tools and techniques can be very handy.
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