Leveraging influencer content for ads

Most people pay influencers for the distribution, but often it’s not worth it. What’s interesting with influencers is the creative content that you can run as ads. If you do this enough, you’ll find UGC creatives that really work and often outperform creatives you could create yourself.

1 STASHED

Acquiring Apps as a Growth Strategy

Acquiring Apps as a Growth Strategy

App Masters

MORE IDEAS FROM THE ARTICLE

Think about the onboarding as a separate product: there is so much value to derive from optimizing the onboarding. You don’t want to just put together a couple of screens while you over-engineer the rest of the product.

1 STASHED

1 LIKE

There are two main schools of thought for onboarding:

  1. Make it very brief and simple, then ask people to subscribe
  2. Make it longer while making it interactive and valuable

1 STASHED

1 LIKE

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEAS

Consumer Acquisition is seeing iOS revenue down 15-20% across their portfolio of companies, with different impacts for subgenres: the most impacted are games targeting narrow audiences (hunting whales) and apps monetizing with in-app ads.

1 STASHED

IDFA Loss: Real Data & Real Talk

IDFA Loss: Real Data & Real Talk

GameMakers

sahil lavingia

You can't outsource the musicians if you want to start a rock band

22 STASHED

4 LIKES

The Inspiring Story Behind Pinterest, Stripe And Gumroad ft. Sahil Lavingia | The Ranveer Show 114

The Inspiring Story Behind Pinterest, Stripe And Gumroad ft. Sahil Lavingia | The Ranveer Show 114

BeerBiceps

Origins Of The Principle

Death by 1000 cuts refers to an ancient method of torture in which numerous small cuts were made on a victim's body. None of the cuts were deadly by themselves, but the combination of them would cause them to die a slow, painful death.

207 STASHED

2 LIKES

Death By 1,000 Cuts: How You Waste Time

Death By 1,000 Cuts: How You Waste Time

Sam Ovens