Think about the onboarding as a separate product: there is so much value to derive from optimizing the onboarding. You don’t want to just put together a couple of screens while you over-engineer the rest of the product.

💎 Onboarding as a separate product

Most people pay influencers for the distribution, but often it’s not worth it. What’s interesting with influencers is the creative content that you can run as ads. If you do this enough, you’ll find UGC creatives that really work and often outperform creatives you could create yourself.

Leveraging influencer content for ads

There are two main schools of thought for onboarding:<ol><li>Make it very brief and simple, then ask people to subscribe</li><li>Make it longer while making it interactive and valuable</li></ol>

2 ways to approach onboarding

With app marketing costs continually increasing, how can app developers continue to grow at a capital efficient rate? Joining us today is the CMO at Reflectly, Darius Moravcik. He shares how Reflectly started to be more aggressive with acquisitions and how it's been working out very well for the company. You will discover how they select apps and how they are using the newly acquired apps Subscribe to Darius's YouTube channel: https://www.youtube.com/channel/UCfaxmVZDN-hqV6HfMbcCOwA. Connect with Darius: https://www.linkedin.com/in/moravcik/ https://reflectly.app/ Highlights: 01:40 - Why Reflectly shifted to acquiring apps vs finding new marketing channels 03:57 - What criteria they are looking for in their acquisitions 05:43 - How they are finding apps to acquire 09:29 - What they do after acquiring apps 10:14 - Problems with transferring apps involving CloudKit & SMB program 12:48 - Is there a preference for iOS? 13:46 - How Reflectly is using micro influencers to drive downloads 20:20 - Minimal app audit 25:26 - What's the standing approach on stating social impact in the app description? 28:07 - Monetization tips: Why onboarding should be its on product 32:00 - Advice for transitioning from in-app purchase to subscriptions 34:49 - How do you value an app with great keyword rankings but no revenues? 42:14 - Timelog app audit 51:48 - Why just 4-5 people are enough to get user testing 53:57 - Is it normal thing to see low retention for social networking apps? App Audits: https://testflight.apple.com/join/hfvQiGFK https://apps.apple.com/app/timelog-time-tracking-goals/id1528374083 *************** Get your app audited: https://pages.appmasters.com/app-audit/ CONNECT WITH US: Instagram: https://www.instagram.com/stevepyoung/​ Twitter: https://twitter.com/stevepyoung​ Facebook: https://www.facebook.com/AppMastersCo/​ Blog: http://www.appmasters.com/blog​

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With app marketing costs continually increasing, how can app developers continue to grow at a capital efficient rate? 

Joining us today is the CMO at Reflectly, Darius Moravcik.

He shares how Reflectly started to be more aggressive with acquisitions and how it's been working out very well for the company. You will discover how they select apps and how they are using the newly acquired apps

Subscribe to Darius's YouTube channel:
https://www.youtube.com/channel/UCfaxmVZDN-hqV6HfMbcCOwA. 

Connect with Darius:
https://www.linkedin.com/in/moravcik/
https://reflectly.app/

Highlights:

01:40 - Why Reflectly shifted to acquiring apps vs finding new marketing channels
03:57 - What criteria they are looking for in their acquisitions
05:43 - How they are finding apps to acquire
09:29 - What they do after acquiring apps
10:14 - Problems with transferring apps involving CloudKit & SMB program
12:48 - Is there a preference for iOS?
13:46 - How Reflectly is using micro influencers to drive downloads
20:20 - Minimal app audit
25:26 - What's the standing approach on stating social impact in the app description?
28:07 - Monetization tips: Why onboarding should be its on product
32:00 - Advice for transitioning from in-app purchase to subscriptions
34:49 - How do you value an app with great keyword rankings but no revenues?
42:14 - Timelog app audit
51:48 - Why just 4-5 people are enough to get user testing
53:57 - Is it normal thing to see low retention for social networking apps?

App Audits:
https://testflight.apple.com/join/hfvQiGFK
https://apps.apple.com/app/timelog-time-tracking-goals/id1528374083

***************

Get your app audited:
https://pages.appmasters.com/app-audit/

CONNECT WITH US:

Instagram: https://www.instagram.com/stevepyoung/​
Twitter: https://twitter.com/stevepyoung​
Facebook: https://www.facebook.com/AppMastersCo/​
Blog: http://www.appmasters.com/blog​

App marketing agency specializing in growth hacking app downloads. Think of us like your Chief Growth Officer who specializes in App Store Optimization, influencer marketing, App Store features, content marketing and PR. We know the most cost effective growth channels for your app.

Acquiring Apps as a Growth Strategy

💎 Onboarding as a separate product

Leveraging influencer content for ads

2 ways to approach onboarding

Sylvain Gauchet's ideas are part of this journey:

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