Think about the onboarding as a separate product: there is so much value to derive from optimizing the onboarding. You don’t want to just put together a couple of screens while you over-engineer the rest of the product.

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Acquiring Apps as a Growth Strategy

Acquiring Apps as a Growth Strategy

App Masters

Most people pay influencers for the distribution, but often it’s not worth it. What’s interesting with influencers is the creative content that you can run as ads. If you do this enough, you’ll find UGC creatives that really work and often outperform creatives you could create yourself.

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There are two main schools of thought for onboarding:

  1. Make it very brief and simple, then ask people to subscribe
  2. Make it longer while making it interactive and valuable

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