Sylvain Gauchet (@sylvainww) - Deepstash

Sylvain Gauchet

@sylvainww

⛏️ 💎 Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!

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When defining your audio ads strategy, think about how audio maps out with someone’s day: where does audio fit in their day?

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Not many experts talk about audio and podcast ads. This was insightful!

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Personalizing is the best way to make people want to convert. You can do this through understanding who your users are and how to personalize/contextualize their paywall.

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Jeff from Purchasely shares insights on subscription apps!

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A lot of times, business health and growth can be at odds with each other because you can trade health for more growth. Looking at the CAC/LTV ratio in combination with Revenue is healthy because it considers both. It also gives you a common reference across the whole business.

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Gems on fundamentals about revenue growth and testing by an expert from MasterClass.

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Apple Search Ads’ AdServices attribution doesn’t depend on the IDFA but more importantly doesn’t depend on the ATT consent status, which means ASA needs to be handled slightly differently than other UA channels.

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An ideal solution would be for Apple to make possible what’s possible right now on Android (and that Android is trying to change): if you’re a game, you use IAP. If you’re not, you can use a webview. In the Android Kindle app there is a tab that says “store” that loads a webview. Same thing for Spotify and Tinder.

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