Basic Graphic Design Principles
Scale
- Definition: Basically, this is the size of the design element in comparison with another element.
- Importance: It tells viewers which elements to look at, in what order to look at them, and what’s most important to focus on.
Hierarchy
- Definition: Visual hierarchy refers to the arrangement and presentation of elements within a composition.
- Importance: Same as scaling, hierarchy is important in design because it defines the importance and sequence of elements within a composition.
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Basic Graphic Design Principles
Negative Space
- Definition: The space between, within and surrounding an object in an image, often to form another image or symbol.
- Importance: It provides the eye with a place to “rest” between important information, while also creating rhythm and structure.
Basic Graphic Design Principles
Repetition
- Definition: Repetition is simply repeating a single element many times in a design.
- Importance: To create a sense of unity and consistency throughout a design.
Contrast
- Definition: The difference between two or...
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