Basic Graphic Design Principles

Negative Space

• Definition: The space between, within and surrounding an object in an image, often to form another image or symbol.
• Importance: It provides the eye with a place to “rest” between important information, while also creating rhythm and structure. 

They are key in creating any successful design. Let us quickly break down what each one means or how it affects a design:

• Alignment—> creates a sharper, more unified design.
• Repetition—> strengthens a design by tying together otherwise separate parts and, as a result, creates a...

The elements and principles of art and design are the foundation of the language we use when we speak about art.

• The elements of art are the visual tools an artist employs to create a composition: The elements are li...