Understanding the elements and principles of art and design - Deepstash

Understanding the elements and principles of art and design

The elements and principles of art and design are the foundation of the language we use when we speak about art.

  • The elements of art are the visual tools an artist employs to create a composition: The elements are line, shape, colour, value, form, texture, and space.
  • The principles of art define how the artist uses the elements of art to help show the artist's intent. The principles are balance, contrast, emphasis, movement, pattern, rhythm, and unity/variety.

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Principles of art: Rhythm

Rhythm comes from movement implied through the elements of art in an organised but varied way.

While pattern demands consistency, rhythm relies on variety, similar to rhythm in music.

Principles of art: Balance

The visual elements of a composition should feel balanced and stable. Imbalance causes the viewer to feel disturbed.

Balance can be achieved in three ways:

  1. Symmetry, where both sides of the composition have the same elements in the same positi...

Basic Graphic Design Principles

Repetition

  • Definition: RepetitionΒ is simply repeating a single element many times in aΒ design.
  • Importance: To create a sense of unity and consistency throughout a design.

Contrast

  • Definition: The difference between two or...

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