Leveraging Platforms 

As the singer of U2, Bono used his influence as an entertainer to raise global awareness of critical issues like AIDS and poverty. He persuaded global leaders to increase their support to the world’s poorest countries and enlisted the support of major corporations and brands through his ONE and (RED) campaigns.

His actions are a reminder thatgreat leaders leverage their platform to raise awareness of important issues and reach individuals outside of their normal circle.

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