Embracing Failure Without Failing
- Patience – where possible, practice patience to give yourself enough time to know whether your strategic bets have paid off.
- Interpret signals – you often won’t know whether you’ve achieved product/market fit. Instead, practice your ability to interpret signals.
- Value – understand the type of value your product creates and weigh customer feedback accordingly. If your product is designed to solve a problem, dig deep into the problem to understand it deeply.
- Recognise the limitations of feedback – embrace customer feedback but know that customers can’t tell you what to build.
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