Why Products Fail - Department of Product - Deepstash

With the growth of agile transformation and larger corporates adopting startup principles, the idea of failure itself is now one that is largely embraced as a means of testing ideas quickly. Fail f...

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Why Products Fail - Department of Product

departmentofproduct.com

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“I think ‘fail fast’ is catastrophic if it is applied to strategy and goals,” he explained. “A lot of founders talk themselves out of what are going to be good ideas in the long run because the...

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Building things that people want to use, in margin-enhancing, original ways is difficult.

You may have an abundance of domain knowledge, plenty of life experience, a fantastic team, heaps of ...

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Product Is Great:

  1. Unexpected and positive physical action by users.
  2. People are paying for it in the initial run.
  3. I...

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Feedback is great, but too much of it can have unintended consequences. you shouldn’t expect your customers to do the hard work for you. Aim to balance customer feedback with your vision, goals, s...

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Try asking yourself some out-of-the-box questions that may increase the reach of your product/service:

  1. Which kind of customers are not using your product and why?
  2. Wh...

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Just as becoming over-reliant on customer feedback is a shortcut to failure, extricating customers from the process of product development entirely often produces equally grim results.

Your c...

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The degree to which you listen to customer feedback is dependent upon the type of value your product is creating. Products tend to fall into distinct categories of value:

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A lack of patience means cutting experiments short before you learn anything, launching several products targeting different market segments at the same time with no clear goals and chasing multipl...

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Failure means nothing without vision and goals. If you have no clear direction in the first place you’ll have no idea whether you’ve failed or not.

Defining upfront what failure – and success...

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Reversible failures are short term blips in the road. There’s time to ideate solutions towards success. There’s money in the bank to hire new specialists with domain expertise. You...

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Failure can also feel good. 

Once you’ve achieved failure, it becomes a certainty. Humans crave certainty. Failure feels much better than the never-ending, ambiguous slog of kee...

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  1. Patience – where possible, practice patience to give yourself enough time to know whether your strategic bets have paid off.
  2. Interpret signals – you o...

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