Marketing is not a battle of products but a battle of perception.
There are no best products. It's all an illusion. What exists are perceptions in the minds of the customer.
The logical way to think is that you'll succeed based on the merits of the product. But it is flawed. A better method is to study how perceptions are created in the mind and focusing your marketing programs on those perceptions. Customers often base their buying decisions on someone else's perception of reality.
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