James Craig (@jacrai) - Deepstash

James Craig

@jacrai

Interior and spatial designer

18 Followers

185 Following

6 in

+5 more

31 STASHED IDEAS

recently stashed about

31 PUBLISHED IDEAS

stashed 2.73K times

The Go-To-Market Plan

It is more focused and developed for a specific product or market. A comprehensive Go-To-Market plan will compose of four components:

  • Product strategy: to differentiate the new offering from those of competitors.
  • Promotion strategy: pricing promotions and cross-promotions at launch
  • Channel strategy: channels utilized not only to sell products but also to educate and support partners and customers
  • Marketing and communications strategy: entailing efforts to generate awareness with customers and employees who interact with customers for instruction, purchase, and or support.

STASHED IN:

3

Wait, isn’t it the other way around?

Freelancing can seem fantastic and freeing. It allows you to travel whenever you want to. You answer to no-one, except your clients. It makes you feel important.

 

However, it also has pitfalls.

  • It does not carry the benefits of a full-time job such as 401k.
  • Not setting professional boundaries can cause clients to demand your time at any moment.
  • Without boundaries between yourself and work, you can fall into unhealthy lifestyles that can take their toll.

While there are many successful and strong freelancers, it is not for everyone

STASHED IN:

2

The Law of Leadership

It's better to be first than it is to be better.

  • In marketing, the fundamental issue is creating a category you can be first in. It's easier to get into the mind first than to try to change someone's mind that you have a better product.
  • Not every first will be successful. There will always be first bad ideas that won't work.
  • When you're introducing a new category, try to use a name that can be used generically.

22

STASHED IN:

127