The Law of Exclusivity - Deepstash

The Law of Exclusivity

Two companies cannot own the same word in the prospect's mind.

It is futile to try and own the same word as a competitor. Yet, many companies continue to defy the law of exclusivity, thereby often reinforcing the competitor's position.

1.97K

6.25K reads

The idea is part of this collection:

Become a Marketing Pro

Learn more about marketingandsales with this collection

Mindfulness

Prioritization

Personal growth and development

Related collections

Similar ideas to The Law of Exclusivity

The Law of Division

Over time, a category will divide and become two or more categories. Categories never combine.

A category starts as a single entity but breaks up into other parts. For example, computers became minicomputers, workstations, laptops, notebooks. Companies may erroneously try ...

The Law of Gratitude

The Law of Gratitude

  1. There is a Law of Gratitude, and it is absolutely necessary that you should observe the law, if you are to get the results you seek.
  2. The law of gratitude is the natural principle that action and reaction are always equal, and in opposite directions.
  3. The gra...

The Law of Focus

The most powerful concept in marketing is owning a word in the prospect's mind.

The word should not be complicated or invented. Simple words are the best. The leader owns the word that stands for the category.

If you're not a leader, your word must...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

β€”

100+ Learning Journeys

β€”

Access to 200,000+ ideas

β€”

Access to the mobile app

β€”

Unlimited idea saving

β€”

β€”

Unlimited history

β€”

β€”

Unlimited listening to ideas

β€”

β€”

Downloading & offline access

β€”

β€”

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates