The Law of the Ladder - Deepstash

The Law of the Ladder

The strategy to use depends on which rung you occupy on the ladder.

It is not all over if you fail to be the first in the prospect's mind. There are also strategies to use for No. 2 and No. 3 brands.

Not all products are equal. Your marketing strategy should focus on how soon you got into the mind of the prospect and which rung of the ladder you are on.

  • High-interest products such as toothpaste, cereal, automobiles, watches, cameras, have many rungs on their ladders.
  • Low-interest products such as furniture, luggage have fewer rungs.

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