If you address a consistent problem of human nature, you have the ability to stick around a LONG time.
The book “How to Win Friends and Influence People” was published over 80 years ago, yet it is still relevant today. Many of the things which happen year by year are timely solutions to timely problems. They are very popular for a while, but then forgotten (not necessarily a bad thing).
Carnegie went above the everyday and came up with a timeless idea, a timeless title, and a timeless book.
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