Learn more about moneyandinvestments with this collection
Why happiness is the ultimate goal
The importance of creating value
How to create wealth in the modern era
People buy your Why, but they only remain loyal if you have a strong product that supports it.
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Just because somebody tells you no, that’s their limitation.
Just keep pressing forward until you feel you’ve come to the end of the path, but do not let the end of your path be because someone else does not believe in your idea.
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.... with your early supporters. Get people excited in advance. There is a risk if the production run goes south, but this is a good way to pay for early production costs.
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This phase begins with making a positioning statement: a message (it should be pithy but compelling) that explains why people should buy your product.
Customer-focused sales and marketing materials should be developed largely from the information that you generated in the ...
Good product shots can get you higher billing in an article.
For example, if an online publication chooses a product of yours for a piece on “Coziest home decor you have to buy now” and you have a nice image of it, your product may end up being the face of the article.
People experience a range of emotions as they first hear about, research, and decide to invest in a product. Throughout this journey, it’s important to reinforce their interest, especially in those moments after the purchase.
Many digital companies accomplish this through a virtual “tour” ...
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