Sell a product that works
People buy your Why, but they only remain loyal if you have a strong product that supports it.
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Phase I — Get Ready To Sell
This phase begins with making a positioning statement: a message (it should be pithy but compelling) that explains why people should buy your product.
Customer-focused sales and marketing materials should be developed largely from the information that you generated in the ...
What the term "product market fit" describes?
”The moment when a startup finally finds a widespread set of customers that resonate with its product.” Eric Ries
”You know you have fit if your product grows exponentially with no marketing. That is only possible if you have huge word of mouth. Word of mouth is onl...
From a product standpoint
Products and services are only as good as they are when they break, not when everything is functioning fine.
Even if you’ve had a positive view of a product or service for years, a problem that takes forever to fix or a hostile response when you ask for help will no doubt ...
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