Sell a product that works - Deepstash
How To Get Rich Naval - Every Episode

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How To Get Rich Naval - Every Episode

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Sell a product that works

People buy your Why, but they only remain loyal if you have a strong product that supports it. 

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You can’t take “no” for an answer

Just because somebody tells you no, that’s their limitation.

Just keep pressing forward until you feel you’ve come to the end of the path, but do not let the end of your path be because someone else does not believe in your idea. 

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Align your decisions with your vision

Align your decisions with your vision

Find the right people to bring on board and the best strategies or tools to use. Be very clear about why you are creating your product.

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Develop a presales waiting list 

.... with your early supporters. Get people excited in advance. There is a risk if the production run goes south, but this is a good way to pay for early production costs.

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lolaf

"You have to go broke three times to learn how to make a living." ~ Casey Stengel

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Phase I — Get Ready To Sell

This phase begins with making a positioning statement: a message (it should be pithy but compelling) that explains why people should buy your product.

Customer-focused sales and marketing materials should be developed largely from the information that you generated in the ...

Have good product shots

Good product shots can get you higher billing in an article. 

For example, if an online publication chooses a product of yours for a piece on “Coziest home decor you have to buy now” and you have a nice image of it, your product may end up being the face of the article.

Reinforce Customer Choice By Highlighting Your Best Features

People experience a range of emotions as they first hear about, research, and decide to invest in a product. Throughout this journey, it’s important to reinforce their interest, especially in those moments after the purchase.

Many digital companies accomplish this through a virtual “tour” ...

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