□ Produce at an elite level.<ol><li>Enforce strict isolation until task is completed.</li><li>Consolidate work into intense, uninterrupted pulses (batching).</li><li>Maximize performance on 1 task.</li></ol>

The Idea: Produce At An Elite Level

□ Minimize the shallow.• Shallow work includes a low level of focus and consists of tasks that can be performed while distracted. These tasks don’t create new value.• It is much more satisfying to create something extraordinary that only you can create.

The Idea: Minimize The Shallow

•High quality work produced = time spent x intensity of focus• More intensity of focus, less time spent• Attention residue - when you switch from some Task A to another Task B, your attention doesn’t immediately follow—a residue of your attention remains stuck thinking about the original task. • Work on a single hard task for a long time without switching to minimize the negative impact of attention residue.• the common habit of working in a state of semi-distraction is potentially devastating to your performance• Clarity about what matters provides clarity about what does not.

The Idea: Produce At An Elite Level 2

□ Master hard things quickly.<ol><li>Focus intensely without distraction.</li><li>Tackle relevant topics sysyematically.</li><li>Deliberate practice.</li></ol>• Focus on developing your high-level skills, and you will be more valuable.• Be a superstar. Climb to the top by becoming the best in your field.• Work your way up to being an owner. Owners are the most valuable people out there.• Immerse yourself in your work to master hard things quickly.

The Idea: Master Hard Things

□ Deliberate practice.<ol><li>Attention focused on a specific skill or idea that you are trying to improve or master</li><li>Receive feedback so you can correct your approach</li></ol>• Uninterrupted concentration, no distractions. • To be great at something is to be well-myelinated• Isolate relevant neural circuit enough to trigger myelination.• Isolated, repetitive firing of neurons

The Idea: Deliberate Practice

1. Deep Work<ul><li class="ql-align-justify">Performing activities in a state of distraction-free concentration that pushes your cognitive capabilities to their limit.</li><li class="ql-align-justify">These efforts create new value, improve your skill, and are hard to replicate.</li><li class="ql-align-justify">Psychologists used to refer to deep work as “being in the flow."</li><li class="ql-align-justify">Requires long periods of uninterrupted thinking.</li></ul>2. Shallow Work<ul><li class="ql-align-justify">Non-cognitively demanding, logistical-style tasks, often performed while distracted</li><li class="ql-align-justify">Tend not to create much new value in the world and are easy to replicate.</li></ul>Deep work is the type of effort that is needed to stand out in a cognitively demanding field.

Introduction: Deep Work Defined

2 Core abilities:1. Master hard things quickly.<ul><li>Intelligent machines are complicated, hard to master and change rapidly.</li><li>Therefore the process of mastering hard things never ends, you must be able to do it quickly, again and again.</li><li>If you can't learn, you can't thrive.</li></ul>2. Produce at an elite level.<ul><li>Transform latent potential to tangible results</li><li>If you don't produce, you won't thrive</li></ul>

Quickbites 2

3 groups that will thrive/ are at an advantage:<ol><li>The high-skilled worker - those that can work with intelligent machines.</li><li>The superstars - those who are best at what they do.</li><li>The owner - those with access to capital. Venture capitalists.</li></ol>

Quickbites 1

Read the Wall Street Journal Bestseller for "cultivating intense focus" for fast, powerful performance results for achieving success and true meaning in one's professional life (Adam Grant, author of Give and Take). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. 1. Work Deeply 2. Embrace Boredom 3. Quit Social Media 4. Drain the Shallows A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world. An Amazon Best Book of 2016 Pick in Business & Leadership Wall Street Journal Business Bestseller A Business Book of the Week at 800-CEO-READ

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Master one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” book (Daniel H. Pink) from an “exceptional” author (New York Times Book Review). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. 1. Work Deeply 2. Embrace Boredom 3. Quit Social Media 4. Drain the Shallows A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world. An Amazon Best Book of 2016 Pick in Business & Leadership Wall Street Journal Business Bestseller A Business Book of the Week at 800-CEO-READ

Cal Newport is Provost’s Distinguished Professor of Computer Science at Georgetown University, and the author of seven books. His ideas and writing are frequently featured in major publications and on TV and radio.From his website: "I write about the intersection of digital technology and culture. I’m particularly interested in our struggle to deploy these tools in ways that support instead of subvert the things we care about in both our personal and professional lives."

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