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How businesses use social proof
Have you ever stopped to check out a restaurant because it had a large line of people out front? That wasn’t by chance.
It’s common for restaurants to limit the size of their reception area. This forces people to wait outside, and the line signals to people walking past that the restaurant is so good it’s worth waiting for.
But for internet-based businesses, social proof looks a bit different. they’ll be looking for different clues to signal whether doing business with your company is “normal” or “acceptable” behavior.
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Social proof for SaaS
Depending on the type of SaaS product or service you’re selling, you’ll either be selling to an individual or to a business. The strategy remains the same, but the channels will vary slightly.
The most effective way to generate social proof for SaaS products is through positive reviews fro...
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How to collect social proof
There are five avenues startups can tap to collect social proof:
- Product reviews.
- Testimonials.
- Public relations and earned media.
- Influencers.
- Social media and community.
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Social proof for e-commerce brands
E-commerce brands will typically sell directly to an individual through ads, but because anyone can purchase an ad, you’re going to need to signal trust in other ways. The most common way we see e-commerce brands building social proof is by nurturing an organic social media following on Instagram...
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Social proof for B2B
People love to compare themselves to others, and this is especially true when it comes to the customers of B2B businesses. If your competitor is able to get a contract with a company that you’ve been nurturing for months, you’d be upset (and want to know how they did it).
Therefore, B2B so...
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