How businesses use social proof

Have you ever stopped to check out a restaurant because it had a large line of people out front? That wasn’t by chance.

It’s common for restaurants to limit the size of their reception area. This forces people to wait outside, and the line signals to people walking past that the restaurant is so good it’s worth waiting for.

But for internet-based businesses, social proof looks a bit different. they’ll be looking for different clues to signal whether doing business with your company is “normal” or “acceptable” behavior.