Prepare For The Next Disaster: Ample Liquid Savings

Cash is the true sign of the health of a business.

When whole industries ground to a halt last year, survival depended on how long companies could survive on the money they had stashed away. It is crucial to have enough money to survive at least three months with no income, but six to 12 months would be better. This goal should be prioritized and tracked quarterly, along with sales and profits.