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In a disaster, a strong online presence can help a business develop new sources of income. “Focus on the online ‘buying journey,’” says Mark Verwoert, founder of digital marketing company Mark’d Agency in the Netherlands.
Even if consumers continue to frequent brick-and-mortar stores, “90% of all customers will research your product online.”
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MORE IDEAS ON THIS
Cash is the true sign of the health of a business.
When whole industries ground to a halt last year, survival depended on how long companies could survive on the money they had stashed away. It is crucial to have enough money to survive at least three months with no income...
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312 reads
It is crucial to building an arsenal of high-revenue products and services that require the lightest lifts. Times of crisis require the ability to stay light, lean, and agile.
This is not the time for your complex, labour-intensive pet projects. When disasters hit, if sour...
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55 reads
In a downturn, most owners follow their immediate instincts and dramatically cut costs in an attempt to outrun any revenue shortfall. Unfortunately, these moves leave them entirely unable to respond to the inevitable rebound.
Clients should avoid gutting their payrolls and other c...
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55 reads
It’s much easier for employees to weather emergency pay cuts if you’ve set them up to be financially stable. Small-business owners need to prepare thorough financial well-being programs.
If you don’t have a plan in place that helps take care of your employees and their fin...
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45 reads
Companies should be looking to maximize flexibility so they can more quickly respond to changing conditions.
Suggestions: Reviewing of financial and workforce agreements and exploring options that would increase flexibility, such as establishing lines of credit with banks,...
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73 reads
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