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15 Essential Blog Writing Tips
Define Your Reader Personas
This will help you tailor your content to meet their needs & build trust.
- Demographics (age/gender, level of income, location, family status, level of education)
- Professional status (job title, level, industry)
- Psychographics (professional/personal goals, beliefs ,& values)
- Pain points and challenges
- Interests
- Influences and information sources (preferred blogs, social networks, websites, influencers, events)
- Buying habits (their role in the purchase decision-making process, potential lifetime cycle, what can stop them from making a purchase)
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MORE IDEAS ON THIS
#2-#3
Understand Your Audience’s Search Intent
- Informational — looking for specific information on a topic
- Navigational — wants to get to a specific web page or site
- Commercial — wants to investigate their op...
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#11-#12
Check & Optimize On-Page SEO
- Create a clear structure of H1 and H2 tags
- Internal linking
- Incorporate keywords in URL
- Strong title tag
- Compelling meta description (140-160 characters)(1-2 sentences)
- Schema Markup
- Load tim...
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#13-#14
Add Conversion Paths
Decide
- What's the goal?
- Which funnel stage does this content belong to?
- What would be the next desirable action?
- What is the CTA?
Think about Your Backlinking and Sharing Strategy
You...
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62 reads
#15
Create a Process for Tracking the Blog Post’s Performance
- Edit your post, implement the recommendations of the SEO Writing Assistant, optimize it and publish!
- Analyze whether you’ve achieved your content marketing goals with this piece of content, and how well...
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#8
Use Keywords to Your Advantage
- Make Sure Your Copy has a Good TF-IDF (term frequency — inverse document frequency). It is a way of determining the quality of a piece of content based on an established expectation of what an in-depth piece of content contains.
- G...
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#4-#5
Research the Topic from the Inside Out
- Explore Autocomplete Suggestions and “People Also Ask” in Google
- Uncover the Questions that Arise Around Your Topic on Forums and Social Media
- Use Tools to Automate Your Research
Evergreen Conte...
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#9-#10
Optimize Your Content to Earn a Featured Snippet
- Pick already high-ranking pages to optimize.
- Find a question-based keyword & give a clear, concise answer.
- Use lists & “step-by-step” blog writing formats.
- Pay careful attention to schema markup.
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#6-#7
Take the Best from Your Competitors
Looking at SERP can help you understand search intent, & discover which content formats & headlines are used by your top rivals.
Always Map Out the Blog Structure First
> ½ of the posts with a complex structur...
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CURATED FROM
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