Research the Topic from the Inside Out

1. Explore Autocomplete Suggestions and “People Also Ask” in Google
2. Uncover the Questions that Arise Around Your Topic on Forums and Social Media
3. Use Tools to Automate Your Research

Evergreen Conte...

Add Conversion Paths

Decide

• What's the goal?
• Which funnel stage does this content belong to?
• What would be the next desirable action?
• What is the CTA?

Think about Your Backlinking and Sharing Strategy

You...

Take the Best from Your Competitors

Looking at SERP can help you understand search intent, & discover which content formats & headlines are used by your top rivals.

Always Map Out the Blog Structure First

> ½ of the posts with a complex structur...

Check & Optimize On-Page SEO

• Create a clear structure of H1 and H2 tags
• Internal linking 
• Incorporate keywords in URL
• Strong title tag
• Compelling meta description (140-160 characters)(1-2 sentences)
• Schema Markup
• Load tim...

Understand Your Audience’s Search Intent

• Informational — looking for specific information on a topic
• Navigational — wants to get to a specific web page or site
• Commercial — wants to investigate their op...

Use Keywords to Your Advantage

1. Make Sure Your Copy has a Good TF-IDF (term frequency — inverse document frequency). It is a way of determining the quality of a piece of content based on an established expectation of what an in-depth piece of content contains.
2. G...

Define Your Reader Personas

This will help you tailor your content to meet their needs & build trust.

• Demographics (age/gender, level of income, location, family status, level of education)
• Professional status (job title,...