Customers are on a journey - Deepstash
Customers are on a journey

Customers are on a journey

What is the product a customer buys immediately before they buy yours? Usually, customers, especially during a process of digital transformation, are on a journey.

Examples: 

  • modernizing the sales infrastructure from simply Salesforce to a broader suite of call recording, marketing attribution, and sales content enablement 
  • migrating to a Kubernetes stack to power a microservices architecture with distributed tracing

The typical mid-market company purchases 137 SaaS products, and the figure grows 30% annually.

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liviu

My interests are many and eclectic. Product guy.

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