Becoming a differentiator
The path to differentiation depends on whether your company is a hopeful, doer, visionary, or a differentiator.
- Hopefuls need a strong brand strategy.
- Doers will benefit from a capabilities-driven strategy. First, identify your competitive advantage and build a strategy around it.
- Visionaries should focus on building operational capabilities so that they can take action on their strategy.
- Differentiators should focus on growing strategically through innovation, strategic alliances, etc.
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A framework for success
Companies fall into one of four groups:
- Differentiators have a differentiated brand strategy and effective operations.
- Visionaries only have a differentiated strategy.
- Doers
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