The payload when a user is coming from one of your ASA campaigns is pretty granular: you can get keyword-level data and you can get retention as well as other post-install metrics.
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โ๏ธ ๐ Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!
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Similar ideas to ๐ AdServices is pretty granular
One criticism of metrics is the obsession with numbers leaves no space for qualitative assessment.
Numbers present a deceptive quality of objectivity. We tend to think of data as representing objective truth, but it does not always deserve the authority we give it.
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