How to win with Apple Search Ads in a post-ATT world - with Thomas Petit, Growth Consultant
Curated from: The Mobile User Acquisition Show
Ideas, facts & insights covering these topics:
3 ideas
·135 reads
1
Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
💎 ASA attribution doesn't depend on IDFA
Apple Search Ads’ AdServices attribution doesn’t depend on the IDFA but more importantly doesn’t depend on the ATT consent status, which means ASA needs to be handled slightly differently than other UA channels.
3
57 reads
💎 AdServices is pretty granular
The payload when a user is coming from one of your ASA campaigns is pretty granular: you can get keyword-level data and you can get retention as well as other post-install metrics.
2
51 reads
💎 Recommended campaign structure
Thomas still likes to have ad groups (regardless of how they group keywords - meaning, LTV, etc.) “duplicated” so that he ends up with 3 ad groups targeting New Users LAT Off, Returning Users LAT off and All Users. It’s a more complex structure (and there is some audience overlap), but the conversion/ARPU/retention performance can be entirely different depending on the targeting. It also helps if/when deciding from where to pull back spend.
2
27 reads
IDEAS CURATED BY
⛏️ 💎 Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!
Sylvain Gauchet's ideas are part of this journey:
Learn more about marketingandsales with this collection
How to focus on the present moment
How to cultivate empathy and understanding towards others
How to set personal and professional goals
Related collections
Similar ideas
8 ideas
The Attention Economy is Worth Billions of Dollars
hackernoon.com
6 ideas
Can Your Smartphone Make You Mindful?
mindful.org
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates