How to win with Apple Search Ads in a post-ATT world - with Thomas Petit, Growth Consultant - Deepstash

Apple Search Ads’ AdServices attribution doesn’t depend on the IDFA but more importantly doesn’t depend on the ATT consent status, which means ASA needs to be hand...

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How to win with Apple Search Ads in a post-ATT world - with Thomas Petit, Growth Consultant

How to win with Apple Search Ads in a post-ATT world - with Thomas Petit, Growth Consultant

The Mobile User Acquisition Show

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The payload when a user is coming from one of your ASA campaigns is pretty granular: you can get keyword-level data and you can get retention as well as other post-install metrics....

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Thomas still likes to have ad groups (regardless of how they group keywords - meaning, LTV, etc.) “duplicated” so that he ends up with 3 ad groups targeting New Users LAT Off, Returning Users LAT o...

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