Depending on the size of your business, you may already have a company vision and a relevant high level OKR or strategic goal that relates to your team. It’s worth spending 5 minutes reviewing these, if you have them. If you don’t then you can skip to the next step.

Defining a vision gives your team something to aim for in the longer term — something beyond quarterly goals and outcomes. Here’s how to create one with your team:

A team vision is a longer-term aim that looks out around 12 months ahead. It’s different from a company vision as it’s something a little more specific than a lofty 5–10 year goal. It should be something that can be achieved in around a year and details what you are going to achieve and for whom...

Having a longer term view will help to give your team focus and ensure that you can formulate a strategy and themes to work on that will result in meaningful products being delivered to your customers and / or users. It also means that you don’t have to completely rethink what you’re working on e...

Write answers, one per Post-It and then discuss and group similar ideas together.

• By working with us, our partners / customers will improve…?
• By choosing our product, our users will have the ability to…?

This is all about getting your team to think about the impact ...

Remind your team that this isn’t about which features you deliver or what services you build, but something much more on a human level — how will their lives have changed? What will they be able to do that maybe they can’t do now?

• If we achieve the above, what will our customers / ...