Remind your team that this isn’t about which features you deliver or what services you build, but something much more on a human level — how will their lives have changed? What will they be able to do that maybe they can’t do now?
This question is to get people thinking about the emotions that your customers or users will be feeling 12 months from now, if you’re successful in achieving the above. Will they be happy, stress-free or satisfied? Try to get your team to put themselves in your customers’ or users’ mindset.
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Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
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