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Color can play an important role in conveying information nonverbally, creating certain moods, and even influencing the decisions people make.
Given that 90% of snap judgments are influenced by the psychological effects of color alone, it’s important to know what colors mean and what responses they can elicit.
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It is important to note that colors can be subjective—what might make one person feel cheerful can make another person feel irritated depending on the viewers’ past experiences or cultural differences.
Color is not completely agreed on univ...
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1. YELLOW: HOPE
Yellow is carefree and confident. It’s not on the defensive. It acts as a shield against despair and feelings of humiliation. It’s eager for our attention.
2. ORANGE: VITALITY
Orange is a little more mature, strong and threate...
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4. DARK RED: POWER
This is the color of thrones, of cardinals, of power and pomp, of ceremony and feasts. Dark red is sympathetic to authority, favours the idea of maturity, assertive and assured.
5. VIOLET: AMBIGUITY
The color evoked the idea o...
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7. DARK BLUE: DISCIPLINE
This is the color of order and discipline. It tells us not to give up, to search for reserves of resilience. It is resolute, reliable.
8. LIGHT GREEN: SANITY
Light green has the fresh, natural feel of sanity. It is summ...
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Red, orange and yellow are next to each other on the wheel and are all warm colors. Warm colors often evoke feelings of happiness, optimism and energy.
However, yellow, red and orange can also have an attention grabbing effect and signal danger or make we take action (thin...
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Colors can affect what we remember. If there’s lots of red around, we’re more likely to recall negative words.
Green, on the other hand, tends to make us hold on to positive ones. That may help us have a happier view of our life and a healthier state of mi...
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Cool colors include green, blue, and purple. Cool colors are usually calming and soothing but can also express sadness. Purple is often used to help spark creativity as it’s a mixture of blue (calm) and red (intense).
If a company wants to...
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10. LIGHT BROWN: MELLOWNESS
This is a color that does not want to draw attention to itself. It is conscious of times past, and feels their wistful tug. It likes quiet. It is meditative and gentle.
11. DARK BROWN: DIGNITY
Dignity means not having...
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