How successful marketing campaigns are structured
Start with the target customer, market segmentation, and only then moves to messaging and channels.
Before designing your next marketing campaign, make sure you answer the following questions:
- Who is your target customer?
- What is the goal of your current marketing campaign?
- Can you split your market into meaningful segments?
- What messages do you want to use?
- What are the best channels for your marketing campaign?
- How do you align marketing and sales?
- How do you track and test the success of your marketing campaigns?
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How to design strategic messaging
- First, you have to pick a set of tools that you will be used consistently throughout this process. You will need to select a target customer profile and a strategic messaging framework.
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Takeaways from the 5 campaigns
- Make campaigns multi-platform
Start simple and work your way towards a more elaborate approach.
Try using Video Marketing to increase engagement and connect more to the people you are targeting.
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