Account-based marketing strategies

1. Research market opportunities
2. Choose your target market carefully
3. Decide on a unique positioning
4. Implement marketing tactics, and 
5. Audit the results. 

• Birth rates in developed countries will continue to fall.
• The labour pool will shrink, its median age will increase, and there’ll be pressures for more migrant workers.
• Organizations must find ways to attract & tap on a new pool of older knowledge workers who work part-tim...

If your costs scale with usage then usage based pricing aligns your costs with your customers' spend. This prevents very large customers from being your worst customers, by generating lots of revenue, but costing you money because the account is gross-margin negative.

If yo...