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Build a Personal Brand

  • Develop Your Brand Story. The first step is getting clarity on why you are creating this story or what your long-term goal is—such as finding a new job or pivoting industries.
  • Build a Website. Once you have your brand story, you’ll need to create a place where you can share it with the world. 
  • Promote Yourself. You want to get it in front of as many people as possible. There are plenty of ways both big and small to boost your personal brand, from engaging with others in your field to reposting relevant articles. 
  • Track Your Progress. Instead of just sitting back and hoping for the best, you’ll want to gauge how your website is actually performing by looking at specific statistics and data. 
  • Have Patience. When it comes to building your brand, it’s important to remember that it will evolve organically. 

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What Exactly Is a Personal Brand?

What Exactly Is a Personal Brand?

In addition to defining who you are and what you do, a personal brand determines how others—including future employers—will look at you

It’s a chance to put out your message so that when people hear your name or see your photo, your perso...

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7. You are your own personal brand

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Whether you are an entrepreneur, a doctor, a lawyer, a young professional, a college student, or you are sitting at home in your sweatpants dreaming of getting that perfect job, you are a brand. Give me a second to illustrate my point.

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Personal branding is a strategy that creative professionals can use to stand out from the crowd and be recognized in their field. A strong personal brand statement will help you rise above your competition because it instantly gives people an idea of who you are, what you do, and why others shoul...

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