Build a Personal Brand
- Develop Your Brand Story. The first step is getting clarity on why you are creating this story or what your long-term goal is—such as finding a new job or pivoting industries.
- Build a Website. Once you have your brand story, you’ll need to create a place where you can share it with the world.
- Promote Yourself. You want to get it in front of as many people as possible. There are plenty of ways both big and small to boost your personal brand, from engaging with others in your field to reposting relevant articles.
- Track Your Progress. Instead of just sitting back and hoping for the best, you’ll want to gauge how your website is actually performing by looking at specific statistics and data.
- Have Patience. When it comes to building your brand, it’s important to remember that it will evolve organically.
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